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Baby Bedding by Baby Martex
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The popular Baby Martex brand of infant bedding and accessories is the offspring of Martex, flagship brand of WestPoint Stevens - the nation's premier producer of bed and bath home fashions sold at retail worldwide. Since 1915, when the Martex® name first appeared in advertising, the brand has been known for consistent good value - quality and fashion leadership in a well-constructed product. Today's Martex® is a trusted brand for everyday family use, and all its good value continues in the Baby Martex® brand, which was launched in March 1999 by CoCaLo as a licensee partner of WestPoint Stevens. Baby Martex® products in a variety of styles are available at stores throughout North America including Canada and Puerto Rico. In fall 2002, CoCaLo launched "Expectations" by Baby Martex®, an exclusive line of infant bedding to the Target Corporation. The "Expectations" program gave Baby Martex® and CoCaLo expanded national exposure and provided the opportunity to service a new customer base with their fashion forward, quality conscious designs.
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